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This database will allow the company to oversee a customer’s demographic and location in relation to subscription type to allow for better marketing strategies. While Kenny was working at the job, promotional materials including t-shirts, key chains, money clips, and other items were sent out to subscribers who filled out a survey. However at times customers who filled out the survey did not receive their items and customers who did not fill out a survey did because no system was in place. When subscriptions were running out there was no way of keeping track when they would be ending and thus losing out on revenue from renewing subscriptions.
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